Death of 3rd Party Cookies : Is Privacy Protection Possible For The Future AdTech In The EU ?
Let’s talk about the future of the pervasive and privacy intrusive tracking from the AdTech industry. Will a new system really better protect the right to privacy in the EU? First, one should not forget that privacy in the EU is a fundamental human right protected by the Charter of Fundamental Rights of the European Union [1] The AdTech…
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